To make the most used instant messaging application, of course, WhatsApp more profitable, the company will start a sort of ad area within the Status. According to the American press, the implementation will be similar to what Instagram already does.
WhatsApp is the most popular platform for the exchange of messages in India but still does not know how to make money in fact, especially with such a delicate subject that is the exchange of messages between people. According to the Wall Street Journal, the company responsible for the program will use the Status area to solve this problem.
This part of the app is similar to Instagram with Stories, where it displays a publication that has a validity of 24 hours. With 450 million users a day, 50 million more than Instagram has in this feature, the ads will be displayed after the end of one publication and before the next. Just like Instagram already does.
In addition to this type of advertising, WhatsApp will also use the Business platform to enable companies to contact potential customers. The amount charged by the carrier will be between $0.005 (yes, half a cent) and $0.09 for each message sent to each person.
The idea sounds promising, but the possibility of having a spam message popping up from my conversation list is quite annoying.
- [Source] : techviral.net