While Apple iPhone sales have been breaking sales records in the smartphone space for long, the company’s much-ignored MacBook lineup did not seem to do doing too well.
While things could change for the better now that the revamped MacBook Pro models are out (it has not finished its first quarter yet) news according to an analyst firm claims that Apple could cull the more affordable MacBook Air range entirely to keep the sales and demand scales in check.
First reported by Wccftech, ITHome cites Taiwan’s Electronic Times with a quote from analyst firm IHS Securities that expects Apple to cut down MacBook production by 16 percent. With this news predictions about Apple culling the MacBook Air lineup getting pulled off the assembly line have once again begun to surface.
While Apple has not made it official yet, the 11.6-inch MacBook Air is already off store shelves and online on its official website. The Cupertino tech giant currently only sells the 13.3-inch model in the US with two variants being listed on its online store.
But with a 16 percent cut, it too may soon get taken down, now that a more powerful 10nm-based iPad Pro is on the horizon.
Wind back at the MacBook Pro launch last year, and Tim Cook proudly showed off the new range of Apple computers with just the 2016 MacBook as the base macOS model and the 2016 MacBook Pro models (with an without Touch Bar in 13-inch and 15-inch versions).