Netflix and Amazon officially went head-to-head in 2015, and for the rest of 2016, the rivalry has only intensified with the companies introducing new features and constantly fine-tuning their offerings to obtain a sliver of competitive advantage.
As the dust settles, are we in a better position to judge who emerged the best video streaming service for this year?
To answer this question, one can turn to four critical factors: availability, content, price, and experience.
In this area, Netflix seems to be soundly trouncing Amazon Prime. Last year, it was able to deploy the service in 130 new markets. What this means, of course, is that you will be able to access the service even if you are hopping from one country to another.
Netflix has enjoyed this edge for about a year, but this is bound to change because Amazon has introduced its Prime Video service to 200 countries in December.
It is worth noting that both Netflix and Amazon Prime Video’s global expansions are expected to contribute to their profitability given the perception that the U.S. market is already maturing. Netflix, for instance, has been encountering a sluggish growth domestically.
Streaming Media Content
At first glance, Amazon Prime Video will emerge as the victor in this area. It boasts of more than 18,000 movies and 2,000 TV shows. Compare those figures to the Netflix library, which has sustained a dramatic 50 percent decline since Netflix’s debut. The Video Advertising Bureau reported that the platform is now only offering more than 10,000 titles, movies and TV shows included.
Despite a diminished catalogue, Netflix still enjoys one key advantage: original content. In recent years, it has endeavored to produce its own movies and shows after struggling to secure rights from major studios.
At this point, it can boast several high-quality titles such as Orange is the New Black and House of Cards, among others. Netflix has also touted an impressive lineup for 2017.
Amazon Prime Video is still lagging in this respect. True, there is The Grand Tour, Bosch, and Hand of God, but the entire stable pales in comparison to what Netflix was able to manage so far.