Twitter takes over startup Yes, Inc.; hires its CEO as VP of Product

Twitter takes over startup Yes, Inc.; hires its CEO as VP of Product
User checks Twitter on iPhone (Photo : Getty images/Chesnot / Contributor)

One-hundred-and-forty-three – This is the number of times the new fellow filling for the role heads of product Twitter employed has tweeted over a period of nine years. This number also includes two recent updates one of which is enthusiastically retweeted by Jack Dorsey.

The role, that has been vacant since the summer, has witnessed many names come and go as the service has endeavoured to characterize the ideal way available in the times of new competition and voluminous user complaints. The gig was filled recently by Jeff Seibert, who went back to previous job at Twitter development platform Fabric, back in June.

The new VP of Product, Keith Coleman, enters the role as part of Twitter’s purchase of seven-person mobile app startup Yes, Inc., wherein Coleman served as CEO. Prior to commencing Yes in 2014, Coleman served for a decade at Google for development of products like Gmail, Inbox and Google Chat.

Yes in several aspects an interesting addition to Twitter: The startup has been growing rapidly in developing apps around social sharing and even experimented with real-life event planning (Frenzy) and Snapchat-like photo sharing (WYD).

Other apps developed by the startup were a messenger dubbed Heyo! and an app that helped parents to manage play dates for own children. The timing of development at Yes is likely a change welcomed by Twittter that has long been criticized for taking too long time to ship product changes. The Yes team gives better scope and help for Twitter with taking prompts from other social apps which are much the same to Instagram that was adding new features drawing inspiration from Snapchat.

Variety reported that it need not be expected that Twitter will put its strength behind any of Yes’ existing apps. Although, Twitter has acquired and developed apps like periscope and Vine earlier, now it has no similar plans.

“In the coming weeks, we’ll be shutting down our apps so that we can focus entirely on our new efforts,” Yes team says on its website. Tech crunch reported that Yes Inc.’s other half-dozen employees will also be incorporated in the Twitter staff.

Taking up design and product roles of the company. Meanwhile, Yes will be closing down its own offerings in the upcoming weeks anticipating the transition. This further helps CEO to spend some more time with the platform for helping the lead. Only 6,100 or so until CEO proceeds with predecessor. Source: Yibada


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